Fiona Harris
http://data.open.ac.uk/person/33373fb6ac44ae31a5bd955bc6849c0f
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Account The Open University account for Fiona Harris
Biography <p>Fiona is a Senior Lecturer in Management in the&nbsp;Department for Strategy and Marketing. Her doctoral research was in brand management.&nbsp;Prior to joining The Open University, Fiona held research posts at Loughborough University, the Defence Research Agency and Xerox Research Centre Europe, conducting research in a variety of areas of applied psychology and product/system development, including&nbsp;advanced in-vehicle systems, a range of future aircraft cockpit displays and human-computer interaction.</p>
Description <p>Fiona is a Senior Lecturer in Management in the&nbsp;Department for Strategy and Marketing. Her doctoral research was in brand management.&nbsp;Prior to joining The Open University, Fiona held research posts at Loughborough University, the Defence Research Agency and Xerox Research Centre Europe, conducting research in a variety of areas of applied psychology and product/system development, including&nbsp;advanced in-vehicle systems, a range of future aircraft cockpit displays and human-computer interaction.</p>
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Job title Senior Lecturer
Research overview <p>Fiona&rsquo;s current research interests mainly concern ethical marketing practice and the application of marketing principles and techniques to improve health and social wellbeing. She has conducted and contributed to a range of research in social marketing and behaviour change, which includes the use of positive affect in message framing to support smoking cessation, the impact of marketing and branding on adolescent and adult&nbsp;drinking and interventions to encourage sustainable clothing behaviour. Her research also draws on her background in applied psychology and doctoral research on brand management.</p>
Has membership the-faculty-of-business-and-law
Type Person
Label Dr Fiona Harris
Family name Harris
Given name
  • Fiona
  • F.
  • Fiona J.
Mailbox SHA1 sum b9a186007066eb15eaeb0a060450fe6dfe6b54dd
Name
  • Fiona Harris
  • F. Harris
  • Fiona J. Harris
Title Dr
Work homepage fs35

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