Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University
How does a large supermarket chain expand into new markets? How does it adapt to new cultural values and consumer preferences? This album tells the story of leading UK retailer Tesco, which has increasingly become an international player in markets such as South-East Asia and Eastern Europe. The company gains global reach by forming strategic partnerships and adapting to distinct cultural traditions and preferences. Examples from Korea, Hungary and Thailand illustrate how the management and impact of supply chains presents fundamental organisational challenges. This material forms part of The Open University course T882 Supply chain innovation, strategy and management.<link rel="canonical" href="http://www.open.edu/openlearn/science-maths-technology/engineering-and-technology/supply-chains-the-supermarket" /> The iTunes U team. The iTunes U Team at The Open University produce audio and video podcasts
<br />First published on Sat, 05 Dec 2009 as <a href="http://www.open.edu/openlearn/science-maths-technology/engineering-and-technology/supply-chains-the-supermarket">Supply chains: the supermarket</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Creative Commons BY-NC-SA 4.0 2009
How does a large supermarket chain expand into new markets? How does it adapt to new cultural values and consumer preferences? This album tells the story of leading UK retailer Tesco, which has increasingly become an international player in markets such as South-East Asia and Eastern Europe. The company gains global reach by forming strategic partnerships and adapting to distinct cultural traditions and preferences. Examples from Korea, Hungary and Thailand illustrate how the management and impact of supply chains presents fundamental organisational challenges. This material forms part of The Open University course T882 Supply chain innovation, strategy and management.<link rel="canonical" href="http://www.open.edu/openlearn/science-maths-technology/engineering-and-technology/supply-chains-the-supermarket" /> The iTunes U team. The iTunes U Team at The Open University produce audio and video podcasts<br />First published on Sat, 05 Dec 2009 as <a href="http://www.open.edu/openlearn/science-maths-technology/engineering-and-technology/supply-chains-the-supermarket">Supply chains: the supermarket</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Copyright 2009
How does a large supermarket chain expand into new markets? How does it adapt to new cultural values and consumer preferences? This album tells the story of leading UK retailer Tesco, which has increasingly become an international player in markets such as South-East Asia and Eastern Europe. The company gains global reach by forming strategic partnerships and adapting to distinct cultural traditions and preferences. Examples from Korea, Hungary and Thailand illustrate how the management and impact of supply chains presents fundamental organisational challenges. This material forms part of The Open University course T882 Supply chain innovation, strategy and management.<link rel="canonical" href="http://www.open.edu/openlearn/science-maths-technology/engineering-and-technology/supply-chains-the-supermarket" /> The iTunes U team. The iTunes U Team at The Open University produce audio and video podcasts
<br />First published on Sat, 05 Dec 2009 as <a href="http://www.open.edu/openlearn/science-maths-technology/engineering-and-technology/supply-chains-the-supermarket">Supply chains: the supermarket</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Copyright 2009
How does a large supermarket chain expand into new markets? How does it adapt to new cultural values and consumer preferences? This album tells the story of leading UK retailer Tesco, which has increasingly become an international player in markets such as South-East Asia and Eastern Europe. The company gains global reach by forming strategic partnerships and adapting to distinct cultural traditions and preferences. Examples from Korea, Hungary and Thailand illustrate how the management and impact of supply chains presents fundamental organisational challenges. This material forms part of The Open University course T882 Supply chain innovation, strategy and management.<link rel="canonical" href="http://www.open.edu/openlearn/science-maths-technology/engineering-and-technology/supply-chains-the-supermarket" /> The iTunes U team. The iTunes U Team at The Open University produce audio and video podcasts<br />First published on Mon, 07 Dec 2009 as <a href="http://www.open.edu/openlearn/science-maths-technology/engineering-and-technology/supply-chains-the-supermarket">Supply chains: the supermarket</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website.
How does a large supermarket chain expand into new markets? How does it adapt to new cultural values and consumer preferences? This album tells the story of leading UK retailer Tesco, which has increasingly become an international player in markets such as South-East Asia and Eastern Europe. The company gains global reach by forming strategic partnerships and adapting to distinct cultural traditions and preferences. Examples from Korea, Hungary and Thailand illustrate how the management and impact of supply chains presents fundamental organisational challenges. This material forms part of The Open University course T882 Supply chain innovation, strategy and management.
<link rel="canonical" href="http://www.open.edu/openlearn/science-maths-technology/engineering-and-technology/supply-chains-the-supermarket" /> The iTunes U team. The iTunes U Team at The Open University produce audio and video podcasts
<br />First published on Sat, 05 Dec 2009 as <a href="http://www.open.edu/openlearn/science-maths-technology/engineering-and-technology/supply-chains-the-supermarket">Supply chains: the supermarket</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Copyright 2009