Social marketing
http://data.open.ac.uk/openlearn/social-marketing
is a Unit , Document

Outgoing links

Property Object
subject There are 18 more objects.
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Publisher The Open University
Dataset OpenLearn
Subject There are 9 more objects.
You can use the links at the top of the page to download all the data.
URL social-marketing
Locator social-marketing
Language en-gb
Published
  • 2010-05-26T23:00:00.000Z
  • 2010-05-28T00:54:00.000Z
  • 2010-05-28T00:54:50.000Z
License Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University
Type
Label Social marketing
Title Social marketing
Description
  • Have you ever wondered how marketing techniques have been used to promote positive social change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marketing, faces questions from members of ISM-Open (the Institute of Social Marketing at The Open University Business School) on issues such as the ethics of social marketing, branding and advertising, and the morality of shocking or scaring people into changing their behaviour for the better. This material forms part of The Open University course B324 Marketing and society.<link rel="canonical" href="http://www.open.edu/openlearn/money-management/management/social-marketing" /> The iTunes U team. The iTunes U Team at The Open University produce audio and video podcasts <br />First published on Fri, 28 May 2010 as <a href="http://www.open.edu/openlearn/money-management/management/social-marketing">Social marketing</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Creative Commons BY-NC-SA 4.0 2010
  • Have you ever wondered how marketing techniques have been used to promote positive social change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marketing, faces questions from members of ISM-Open (the Institute of Social Marketing at The Open University Business School) on issues such as the ethics of social marketing, branding and advertising, and the morality of shocking or scaring people into changing their behaviour for the better. This material forms part of The Open University course B324 Marketing and society. <link rel="canonical" href="http://www.open.edu/openlearn/money-management/management/social-marketing" /> The iTunes U team. The iTunes U Team at The Open University produce audio and video podcasts <br />First published on Fri, 28 May 2010 as <a href="http://www.open.edu/openlearn/money-management/management/social-marketing">Social marketing</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Copyright 2010
  • Have you ever wondered how marketing techniques have been used to promote positive social change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marketing, faces questions from members of ISM-Open (the Institute of Social Marketing at The Open University Business School) on issues such as the ethics of social marketing, branding and advertising, and the morality of shocking or scaring people into changing their behaviour for the better. This material forms part of The Open University course B324 Marketing and society.<link rel="canonical" href="http://www.open.edu/openlearn/money-management/management/social-marketing" /> The iTunes U team. The iTunes U Team at The Open University produce audio and video podcasts<br />First published on Thu, 27 May 2010 as <a href="http://www.open.edu/openlearn/money-management/management/social-marketing">Social marketing</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website.
  • Have you ever wondered how marketing techniques have been used to promote positive social change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marketing, faces questions from members of ISM-Open (the Institute of Social Marketing at The Open University Business School) on issues such as the ethics of social marketing, branding and advertising, and the morality of shocking or scaring people into changing their behaviour for the better. This material forms part of The Open University course B324 Marketing and society.<link rel="canonical" href="http://www.open.edu/openlearn/money-management/management/social-marketing" /> The iTunes U team. The iTunes U Team at The Open University produce audio and video podcasts <br />First published on Fri, 28 May 2010 as <a href="http://www.open.edu/openlearn/money-management/management/social-marketing">Social marketing</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Copyright 2010
  • Have you ever wondered how marketing techniques have been used to promote positive social change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marketing, faces questions from members of ISM-Open (the Institute of Social Marketing at The Open University Business School) on issues such as the ethics of social marketing, branding and advertising, and the morality of shocking or scaring people into changing their behaviour for the better. This material forms part of The Open University course B324 Marketing and society.<link rel="canonical" href="http://www.open.edu/openlearn/money-management/management/social-marketing" /> The iTunes U team. The iTunes U Team at The Open University produce audio and video podcasts<br />First published on Fri, 28 May 2010 as <a href="http://www.open.edu/openlearn/money-management/management/social-marketing">Social marketing</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Copyright 2010