Online market research
http://data.open.ac.uk/openlearn/online-market-research
is a Unit , Document

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Property Object
subject There are 18 more objects.
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Publisher The Open University
Dataset OpenLearn
Subject There are 6 more objects.
You can use the links at the top of the page to download all the data.
URL online-market-research
Locator online-market-research
Language en-gb
Published 2013-04-25T23:00:00.000Z
License Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University
Type
Label Online market research
Title Online market research
Description
  • How has the arrival of the internet changed the nature of marketing research? Can doing market research with online participants be as effective as with real people? Every company knows good market research is a key factor in getting an advantage over their competitors, knowing specific information about target demographics can be essential for a company’s success. In recent years the internet has revolutionised the way in which modern companies collect and gather data but can these contemporary methods be relied on to provide honest, accurate information about consumer tastes. This audio album addresses the internet’s arrival in this field and specifically its impact on market research. This material forms part of the Open University course BB844<link rel="canonical" href="http://www.open.edu/openlearn/money-management/management/online-market-research" /> The iTunes U team. The iTunes U Team at The Open University produce audio and video podcasts<br />First published on Fri, 26 Apr 2013 as <a href="http://www.open.edu/openlearn/money-management/management/online-market-research">Online market research</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website.
  • How has the arrival of the internet changed the nature of marketing research? Can doing market research with online participants be as effective as with real people? Every company knows good market research is a key factor in getting an advantage over their competitors, knowing specific information about target demographics can be essential for a company’s success. In recent years the internet has revolutionised the way in which modern companies collect and gather data but can these contemporary methods be relied on to provide honest, accurate information about consumer tastes. This audio album addresses the internet’s arrival in this field and specifically its impact on market research. This material forms part of the Open University course BB844<link rel="canonical" href="http://www.open.edu/openlearn/money-management/management/online-market-research" /> The iTunes U team. The iTunes U Team at The Open University produce audio and video podcasts <br />First published on Fri, 26 Apr 2013 as <a href="http://www.open.edu/openlearn/money-management/management/online-market-research">Online market research</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website.