Valuing brand assets
http://data.open.ac.uk/openlearn/money-management/money/accounting-and-finance/accounting/valuing-brand-assets
is a Article , Article , Document

Outgoing links

Property Object
subject There are 106 more objects.
You can use the links at the top of the page to download all the data.
Dataset
Creator
Publisher The Open University
Subject
URL
  • http://www.open.edu/openlearn/money-management/money/accounting-and-finance/accounting/valuing-brand-assets
  • valuing-brand-assets
Locator
  • http://www.open.edu/openlearn/money-management/money/accounting-and-finance/accounting/valuing-brand-assets
  • valuing-brand-assets
See also
created Thu, 26 Feb 2009 00:00:00 +0000
Published Thu, 26 Feb 2009 00:00:00 +0000
modified Thu, 26 Feb 2009 00:00:00 +0000
Language en-GB
Large startup-594127_1280.jpg?itok=9-D1gpd1
Small tailfins_rhs.jpg
Depiction tailfins_rhs.jpg
ID 2826
From 201307?type=ole_article&page=19
Term Accounting
tag
  • business
  • marketing
  • brands
License Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University
Type
Label Valuing brand assets
Title Valuing brand assets
Description
  • Peter Walton explores the complexities of putting a value on a brand
  • Peter Walton explores the complexities of putting a value on a brand<link rel="canonical" href="http://www.open.edu/openlearn/money-management/money/accounting-and-finance/accounting/valuing-brand-assets" /> Professor Peter Walton. Professor Peter Walton is a member of the Accounting and Finance Unit at The Open University Business School.<br />First published on Thu, 26 Feb 2009 as <a href="http://www.open.edu/openlearn/money-management/money/accounting-and-finance/accounting/valuing-brand-assets">Valuing brand assets</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Copyright 2009