Competitive advantage: how to get ahead in business
http://data.open.ac.uk/openlearn/money-management/management/leadership-and-management/competitive-advantage-how-get-ahead-business
is a Article , Article , Document

Outgoing links

Property Object
subject There are 13 more objects.
You can use the links at the top of the page to download all the data.
Creator
Publisher The Open University
Dataset
Subject
URL
Locator
See also
created Thu, 14 Jun 2012 00:00:00 +0100
Published Thu, 14 Jun 2012 00:00:00 +0100
modified Thu, 14 Jun 2012 00:00:00 +0100
Language en-GB
Large CU
Small richard-evans-ats.jpg
Depiction richard-evans-ats.jpg
ID 21437
From 201607?type=ole_article&page=5
Term Leadership and Management
Term The Bottom Line
tag
  • The Bottom Line
  • marketing
  • competition
  • skills for work: career
  • branding
License Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University
Type
Label Competitive advantage: how to get ahead in business
Title Competitive advantage: how to get ahead in business
Description
  • Competitive markets mean brands need to do more to gain advantage. PepsiCo chairman Richard Evans shares his ideas
  • Competitive markets mean brands need to do more to gain advantage. PepsiCo chairman Richard Evans shares his ideas <link rel="canonical" href="http://www.open.edu/openlearn/money-management/management/leadership-and-management/competitive-advantage-how-get-ahead-business" /> Dr Fiona Ellis-Chadwick. Dr Fiona Ellis-Chadwick is senior lecturer in retail management at The Open University Business School.<br />First published on Thu, 14 Jun 2012 as <a href="http://www.open.edu/openlearn/money-management/management/leadership-and-management/competitive-advantage-how-get-ahead-business">Competitive advantage: how to get ahead in business</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Creative-Commons 2012
  • Competitive markets mean brands need to do more to gain advantage. PepsiCo chairman Richard Evans shares his ideas <link rel="canonical" href="http://www.open.edu/openlearn/money-management/management/leadership-and-management/competitive-advantage-how-get-ahead-business" /> Dr Fiona Ellis-Chadwick. Dr Fiona Ellis-Chadwick is senior lecturer in retail management at The Open University Business School.<br />First published on Thu, 14 Jun 2012 as <a href="http://www.open.edu/openlearn/money-management/management/leadership-and-management/competitive-advantage-how-get-ahead-business">Competitive advantage: how to get ahead in business</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Creative Commons BY-NC-SA 4.0 2012