Competitive advantage: how to get ahead in business
http://data.open.ac.uk/openlearn/money-management/management/leadership-and-management/competitive-advantage-how-get-ahead-business
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created Thu, 14 Jun 2012 00:00:00 +0100
Published Thu, 14 Jun 2012 00:00:00 +0100
modified Thu, 14 Jun 2012 00:00:00 +0100
Language en-GB
Large CU
Small richard-evans-ats.jpg
Depiction richard-evans-ats.jpg
ID 21437
From 201607?type=ole_article&page=5
Term Leadership and Management
Term The Bottom Line
tag
  • The Bottom Line
  • marketing
  • competition
  • skills for work: career
  • branding
License Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University
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Label Competitive advantage: how to get ahead in business
Title Competitive advantage: how to get ahead in business
Description
  • Competitive markets mean brands need to do more to gain advantage. PepsiCo chairman Richard Evans shares his ideas
  • Competitive markets mean brands need to do more to gain advantage. PepsiCo chairman Richard Evans shares his ideas <link rel="canonical" href="http://www.open.edu/openlearn/money-management/management/leadership-and-management/competitive-advantage-how-get-ahead-business" /> Dr Fiona Ellis-Chadwick. Dr Fiona Ellis-Chadwick is senior lecturer in retail management at The Open University Business School.<br />First published on Thu, 14 Jun 2012 as <a href="http://www.open.edu/openlearn/money-management/management/leadership-and-management/competitive-advantage-how-get-ahead-business">Competitive advantage: how to get ahead in business</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Creative-Commons 2012
  • Competitive markets mean brands need to do more to gain advantage. PepsiCo chairman Richard Evans shares his ideas <link rel="canonical" href="http://www.open.edu/openlearn/money-management/management/leadership-and-management/competitive-advantage-how-get-ahead-business" /> Dr Fiona Ellis-Chadwick. Dr Fiona Ellis-Chadwick is senior lecturer in retail management at The Open University Business School.<br />First published on Thu, 14 Jun 2012 as <a href="http://www.open.edu/openlearn/money-management/management/leadership-and-management/competitive-advantage-how-get-ahead-business">Competitive advantage: how to get ahead in business</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Creative Commons BY-NC-SA 4.0 2012