Sponsoring the upside of the economic big dipper
http://data.open.ac.uk/openlearn/money-management/management/business-studies/sponsoring-the-upside-the-economic-big-dipper
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created Fri, 01 Oct 2010 00:00:00 +0100
Published Fri, 01 Oct 2010 00:00:00 +0100
modified Fri, 01 Oct 2010 00:00:00 +0100
Language en-GB
Large IE
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ID 16206
From 201307?type=ole_article&page=30
Term Business Studies
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  • marketing
  • recession
  • austerity
  • music industry
  • sponsorship
License Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University
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Label Sponsoring the upside of the economic big dipper
Title Sponsoring the upside of the economic big dipper
Description
  •  With the economy experiencing ups and downs, why are companies still digging deep to sponsor sports and cultural events?
  • &nbsp;With the economy experiencing ups and downs, why are companies still digging deep to sponsor sports and cultural events?<link rel="canonical" href="http://www.open.edu/openlearn/money-management/management/business-studies/sponsoring-the-upside-the-economic-big-dipper" /> Dr Leslie Budd. Leslie Budd is reader in social enterprise at The Open University Business School.<br />First published on Fri, 01 Oct 2010 as <a href="http://www.open.edu/openlearn/money-management/management/business-studies/sponsoring-the-upside-the-economic-big-dipper">Sponsoring the upside of the economic big dipper</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Creative-Commons 2010
  • &nbsp;With the economy experiencing ups and downs, why are companies still digging deep to sponsor sports and cultural events?<link rel="canonical" href="http://www.open.edu/openlearn/money-management/management/business-studies/sponsoring-the-upside-the-economic-big-dipper" /> Dr Leslie Budd. Leslie Budd is reader in social enterprise at The Open University Business School.<br />First published on Fri, 01 Oct 2010 as <a href="http://www.open.edu/openlearn/money-management/management/business-studies/sponsoring-the-upside-the-economic-big-dipper">Sponsoring the upside of the economic big dipper</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Creative Commons BY-NC-SA 4.0 2010