Online branding: why all the silly names?
http://data.open.ac.uk/openlearn/money-management/management/business-studies/online-branding-why-all-the-silly-names
is a Article , Article , Document

Outgoing links

Property Object
subject There are 52 more objects.
You can use the links at the top of the page to download all the data.
Creator The Open University
Publisher The Open University
Dataset
Subject
URL
Locator
See also
created Wed, 16 Jul 2008 00:00:00 +0100
Published Wed, 16 Jul 2008 00:00:00 +0100
Language en-GB
Large startup-594127_1280.jpg?itok=9-D1gpd1
Small yahoo_rhs.jpg
Depiction yahoo_rhs.jpg
ID 1399
From 201307?type=ole_article&page=10
Term Business Studies
tag
  • internet
  • marketing
  • online
  • branding
License Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University
Type
Label Online branding: why all the silly names?
Title Online branding: why all the silly names?
Description
  • Many on-line services, such as Yahoo!, Egg and Amazon, have names that seem to be completely unrelated to the service on offer: so why do businesses use them?
  • Many on-line services, such as Yahoo!, Egg and Amazon, have names that seem to be completely unrelated to the service on offer: so why do businesses use them?<link rel="canonical" href="http://www.open.edu/openlearn/money-management/management/business-studies/online-branding-why-all-the-silly-names" /> John Scully. John Scully is the information systems project manager for The Open University Business School and is responsible for the development and maintenance of all the school's web-based products and services.<br />First published on Wed, 16 Jul 2008 as <a href="http://www.open.edu/openlearn/money-management/management/business-studies/online-branding-why-all-the-silly-names">Online branding: why all the silly names?</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Creative-Commons 2008
modified Thu, 11 Sep 2008 00:00:00 +0100