Online branding: why all the silly names?
http://data.open.ac.uk/openlearn/money-management/management/business-studies/online-branding-why-all-the-silly-names
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Creator The Open University
Publisher The Open University
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created Wed, 16 Jul 2008 00:00:00 +0100
Published Wed, 16 Jul 2008 00:00:00 +0100
Language en-GB
Large startup-594127_1280.jpg?itok=9-D1gpd1
Small yahoo_rhs.jpg
Depiction yahoo_rhs.jpg
ID 1399
From 201307?type=ole_article&page=10
Term Business Studies
tag
  • internet
  • marketing
  • online
  • branding
License Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University
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Label Online branding: why all the silly names?
Title Online branding: why all the silly names?
Description
  • Many on-line services, such as Yahoo!, Egg and Amazon, have names that seem to be completely unrelated to the service on offer: so why do businesses use them?
  • Many on-line services, such as Yahoo!, Egg and Amazon, have names that seem to be completely unrelated to the service on offer: so why do businesses use them?<link rel="canonical" href="http://www.open.edu/openlearn/money-management/management/business-studies/online-branding-why-all-the-silly-names" /> John Scully. John Scully is the information systems project manager for The Open University Business School and is responsible for the development and maintenance of all the school's web-based products and services.<br />First published on Wed, 16 Jul 2008 as <a href="http://www.open.edu/openlearn/money-management/management/business-studies/online-branding-why-all-the-silly-names">Online branding: why all the silly names?</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Creative-Commons 2008
modified Thu, 11 Sep 2008 00:00:00 +0100