Advertising in times of recession: A question of value
http://data.open.ac.uk/openlearn/money-management/management/business-studies/advertising-times-recession-question-value
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created Fri, 13 Mar 2009 00:00:00 +0000
Published Fri, 13 Mar 2009 00:00:00 +0000
modified Fri, 13 Mar 2009 00:00:00 +0000
Language en-GB
Large startup-594127_1280.jpg?itok=9-D1gpd1
Small ou_ats.jpg
Depiction ou_ats.jpg
ID 2834
From 201307?type=ole_article&page=19
Term Business Studies
tag
  • advertising
  • business
  • marketing
  • recession
  • brands
  • economies
License Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University
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Label Advertising in times of recession: A question of value
Title Advertising in times of recession: A question of value
Description
  • Tom Farrell looks at why advertising spend shouldn't necessarily be cut in a recession
  • Tom Farrell looks at why advertising spend shouldn't necessarily be cut in a recession<link rel="canonical" href="http://www.open.edu/openlearn/money-management/management/business-studies/advertising-times-recession-question-value" /> Tom Farrell. Tom Farrell is a researcher at The Open University Business School.<br />First published on Fri, 13 Mar 2009 as <a href="http://www.open.edu/openlearn/money-management/management/business-studies/advertising-times-recession-question-value">Advertising in times of recession: A question of value</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Copyrighted 2009