Getting marketing right
http://data.open.ac.uk/openlearn/money-management/management/business-research-methods/getting-marketing-right
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Creator
Publisher The Open University
Dataset
Subject
URL
  • http://www.open.edu/openlearn/money-management/management/business-research-methods/getting-marketing-right
  • getting-marketing-right
Locator
  • http://www.open.edu/openlearn/money-management/management/business-research-methods/getting-marketing-right
  • getting-marketing-right
See also
created Fri, 15 Jan 2010 00:00:00 +0000
Published Fri, 15 Jan 2010 00:00:00 +0000
Language en-GB
Large startup-594127_1280.jpg?itok=9-D1gpd1
Small inline_fiona_marketing_audit.jpg
Depiction inline_fiona_marketing_audit.jpg
ID 12107
From 201607?type=ole_article&page=4
Term Business Research Methods
tag
  • marketing
  • audits
  • Theo Paphitis
  • Theo's Adventure Capitalists
License Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University
Type
Label Getting marketing right
Title Getting marketing right
Description
  • Theo Paphitis expects start-ups to invest in building a market, while Fiona Ellis-Chadwick says an audit can help getting marketing right.
  • Theo Paphitis expects start-ups to invest in building a market, while Fiona Ellis-Chadwick says an audit can help getting marketing right.<link rel="canonical" href="http://www.open.edu/openlearn/money-management/management/business-research-methods/getting-marketing-right" /> Dr Fiona Ellis-Chadwick. Dr Fiona Ellis-Chadwick is senior lecturer in retail management at The Open University Business School.<br />First published on Fri, 15 Jan 2010 as <a href="http://www.open.edu/openlearn/money-management/management/business-research-methods/getting-marketing-right">Getting marketing right</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Creative Commons BY-NC-SA 4.0 2010
  • Theo Paphitis expects start-ups to invest in building a market, while Fiona Ellis-Chadwick says an audit can help getting marketing right.<link rel="canonical" href="http://www.open.edu/openlearn/money-management/management/business-research-methods/getting-marketing-right" /> Dr Fiona Ellis-Chadwick. Dr Fiona Ellis-Chadwick is senior lecturer in retail management at The Open University Business School.<br />First published on Fri, 15 Jan 2010 as <a href="http://www.open.edu/openlearn/money-management/management/business-research-methods/getting-marketing-right">Getting marketing right</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Creative-Commons 2010
modified Sat, 01 May 2010 00:00:00 +0100