Chinese at the tip of your tongue: How do you translate brand names?
http://data.open.ac.uk/openlearn/languages/chinese/chinese-the-tip-your-tongue-how-do-you-translate-brand-names
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created Thu, 23 Aug 2012 00:00:00 +0100
Published Thu, 23 Aug 2012 00:00:00 +0100
modified Thu, 23 Aug 2012 00:00:00 +0100
Language en-GB
Large startup-594127_1280.jpg?itok=9-D1gpd1
Small treausre_horse_ats.jpg
Depiction treausre_horse_ats.jpg
ID 21788
From 201307?type=ole_article&page=36
Term Chinese
Term Business Studies
tag
  • translation
  • learning Chinese
  • branding
License Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University
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Label Chinese at the tip of your tongue: How do you translate brand names?
Title Chinese at the tip of your tongue: How do you translate brand names?
Description
  • Have you got a 'treasure horse'? Discover the interesting stories behind the Chinese translations of international car brands.
  • Have you got a 'treasure horse'? Discover the interesting stories behind the Chinese translations of international car brands. <link rel="canonical" href="http://www.open.edu/openlearn/languages/chinese/chinese-the-tip-your-tongue-how-do-you-translate-brand-names" /> Dr Qian Kan. Dr Kan is Lecturer in Chinese and Module Chair for Beginners' Chinese at The Open University<br />First published on Thu, 23 Aug 2012 as <a href="http://www.open.edu/openlearn/languages/chinese/chinese-the-tip-your-tongue-how-do-you-translate-brand-names">Chinese at the tip of your tongue: How do you translate brand names?</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Creative Commons BY-NC-SA 4.0 2012
  • Have you got a 'treasure horse'? Discover the interesting stories behind the Chinese translations of international car brands. <link rel="canonical" href="http://www.open.edu/openlearn/languages/chinese/chinese-the-tip-your-tongue-how-do-you-translate-brand-names" /> Dr Qian Kan. Dr Kan is Lecturer in Chinese and Module Chair for Beginners' Chinese at The Open University<br />First published on Thu, 23 Aug 2012 as <a href="http://www.open.edu/openlearn/languages/chinese/chinese-the-tip-your-tongue-how-do-you-translate-brand-names">Chinese at the tip of your tongue: How do you translate brand names?</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Creative-Commons 2012
  • Have you got a 'treasure horse'? Discover the interesting stories behind the Chinese translations of international car brands. <link rel="canonical" href="http://www.open.edu/openlearn/languages/chinese/chinese-the-tip-your-tongue-how-do-you-translate-brand-names" /> Dr Qian Kan. Dr Kan is Senior Lecturer in Chinese and Head of Chinese at The Open University.<br />First published on Thu, 23 Aug 2012 as <a href="http://www.open.edu/openlearn/languages/chinese/chinese-the-tip-your-tongue-how-do-you-translate-brand-names">Chinese at the tip of your tongue: How do you translate brand names?</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Creative Commons BY-NC-SA 4.0 2012