Lord David Puttnam on New Media Opportunities
http://data.open.ac.uk/openlearn/education/lord-david-puttnam-on-new-media-opportunities
is a Article , Article , Podcast , Document

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Creator The Open University
Publisher The Open University
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source Lord David Puttnam on New Media Opportunities
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See also lord-david-puttnam-on-new-media-opportunities
Language en-GB
ID 185325
From 201701?type=ole_podcast&page=5
Published Wed, 21 May 2008 00:35:21 +0100
License Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University
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Label Lord David Puttnam on New Media Opportunities
Title Lord David Puttnam on New Media Opportunities
Depiction ou_ats.jpg
Description In this wide-ranging and provocative interview, David Puttnam spells out the impact that digitisation will have on both traditional TV broadcasters and on specialist providers such as the OU. Essentially, viewers will be able not only to control what they see amd when they want it, but also use technology to interact with the content in exciting new ways. This trend towards ‘narrowcasting’ rather than ‘broadcasting’ could be very good news for the OU, providing they choose delivery partners with the same strategic public service objectives, endeavour to make their content more relevant, and embrace innovative new approaches to learning.<link rel="canonical" href="http://www.open.edu/openlearn/education/lord-david-puttnam-on-new-media-opportunities" /> The iTunes U team. The iTunes U Team at The Open University produce audio and video podcasts <br />First published on Wed, 21 May 2008 as <a href="http://www.open.edu/openlearn/education/lord-david-puttnam-on-new-media-opportunities">Lord David Puttnam on New Media Opportunities</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Creative Commons BY-NC-SA 4.0 2008