What does the future hold for brands?
http://data.open.ac.uk/openlearn/body-mind/what-does-the-future-hold-brands
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Creator The Open University
Publisher The Open University
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created Tue, 16 Nov 2010 00:00:00 +0000
Published Tue, 16 Nov 2010 00:00:00 +0000
modified Tue, 16 Nov 2010 00:00:00 +0000
Language en-GB
Large startup-594127_1280.jpg?itok=9-D1gpd1
Small bernard%20hours%20linking%20image_0_0.jpg
Depiction bernard%20hours%20linking%20image_0_0.jpg
ID 16611
From 201307?type=ole_article&page=30
Term Health, Sports & Psychology
Term Business Studies
tag
  • marketing
  • brands
  • social media
  • web 2.0
License Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University
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Label What does the future hold for brands?
Title What does the future hold for brands?
Description
  • As customers discuss brands online more and more, how you react will determine your future success, believes Danone's Bernard Hours.
  • As customers discuss brands online more and more, how you react will determine your future success, believes Danone's Bernard Hours.<link rel="canonical" href="http://www.open.edu/openlearn/body-mind/what-does-the-future-hold-brands" /> Bernard Hours. Bernard Hours is Co-Chief Operating Officer of Danone with Danone, overseeing the company's four key areas of business: baby food, medical nutrition, waters and dairy. <br />First published on Tue, 16 Nov 2010 as <a href="http://www.open.edu/openlearn/body-mind/what-does-the-future-hold-brands">What does the future hold for brands?</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Copyright 2010