Unpacking Brands
http://data.open.ac.uk/openlearn/body-mind/unpacking-brands
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Publisher The Open University
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created Thu, 24 Mar 2011 00:00:00 +0000
Published Thu, 24 Mar 2011 00:00:00 +0000
modified Thu, 24 Mar 2011 00:00:00 +0000
Language en-GB
Large perrier.jpg?itok=3P1i2w8h
Small perrier_0_0.jpg
Depiction perrier_0_0.jpg
ID 17918
From 201307?type=ole_article&page=32
Term Health, Sports & Psychology
Term Business Studies
tag
  • marketing
  • brands
  • success
License Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University
Type
Label Unpacking Brands
Title Unpacking Brands
Description
  • Branding and marketing are key tools to help manufacturers build awareness of products. What are the key principles?
  • Branding and marketing are key tools to help manufacturers build awareness of products. What are the key principles?<link rel="canonical" href="http://www.open.edu/openlearn/body-mind/unpacking-brands" /> Dr Fiona Ellis-Chadwick. Dr Fiona Ellis-Chadwick is senior lecturer in retail management at The Open University Business School.<br />First published on Thu, 24 Mar 2011 as <a href="http://www.open.edu/openlearn/body-mind/unpacking-brands">Unpacking Brands</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Copyright 2011