Leslie Budd on... sponsorship
http://data.open.ac.uk/openlearn/body-mind/leslie-budd-on-sponsorship
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Publisher The Open University
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created Thu, 23 Sep 2010 00:00:00 +0100
Published Thu, 23 Sep 2010 00:00:00 +0100
modified Thu, 23 Sep 2010 00:00:00 +0100
Language en-GB
Large G8CU
Small trophy%20cup_0.jpg
Depiction trophy%20cup_0.jpg
ID 16093
From 201307?type=ole_article&page=29
Term Health, Sports & Psychology
Term Business Studies
tag
  • business
  • corporate
  • marketing
  • strategy
  • bottom line
  • brands
  • sponsorship
License Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University
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Label Leslie Budd on... sponsorship
Title Leslie Budd on... sponsorship
Description
  • Is sponsorship part of being a good corporate citizen or simply part of a marketing strategy? Leslie Budd discusses
  • Is sponsorship part of being a good corporate citizen or simply part of a marketing strategy? Leslie Budd discusses<link rel="canonical" href="http://www.open.edu/openlearn/body-mind/leslie-budd-on-sponsorship" /> Dr Leslie Budd. Leslie Budd is reader in social enterprise at The Open University Business School.<br />First published on Thu, 23 Sep 2010 as <a href="http://www.open.edu/openlearn/body-mind/leslie-budd-on-sponsorship">Leslie Budd on... sponsorship</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Copyright 2010