Leslie Budd on... changing names
http://data.open.ac.uk/openlearn/body-mind/leslie-budd-on-changing-names
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created Thu, 04 Nov 2010 00:00:00 +0000
Published Thu, 04 Nov 2010 00:00:00 +0000
modified Thu, 04 Nov 2010 00:00:00 +0000
Language en-GB
Large DVU6tg
Small hi%2C%20my%20name%20is%20on%20chalkboard%20cartoon%20bubble_0.jpg
Depiction hi%2C%20my%20name%20is%20on%20chalkboard%20cartoon%20bubble_0.jpg
ID 16544
From 201307?type=ole_article&page=30
Term Health, Sports & Psychology
Term Business Studies
tag
  • business
  • loyalty
  • names
License Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University
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Label Leslie Budd on... changing names
Title Leslie Budd on... changing names
Description
  • NEW! Does a change in name mean a change in experience? Leslie Budd looks at the importance of names and their impact on consumer loyalty
  • NEW! Does a change in name mean a change in experience? Leslie Budd looks at the importance of names and their impact on consumer loyalty<link rel="canonical" href="http://www.open.edu/openlearn/body-mind/leslie-budd-on-changing-names" /> Dr Leslie Budd. Leslie Budd is reader in social enterprise at The Open University Business School.<br />First published on Thu, 04 Nov 2010 as <a href="http://www.open.edu/openlearn/body-mind/leslie-budd-on-changing-names">Leslie Budd on... changing names</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Creative-Commons 2010
  • NEW! Does a change in name mean a change in experience? Leslie Budd looks at the importance of names and their impact on consumer loyalty<link rel="canonical" href="http://www.open.edu/openlearn/body-mind/leslie-budd-on-changing-names" /> Dr Leslie Budd. Leslie Budd is reader in social enterprise at The Open University Business School.<br />First published on Thu, 04 Nov 2010 as <a href="http://www.open.edu/openlearn/body-mind/leslie-budd-on-changing-names">Leslie Budd on... changing names</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Creative Commons BY-NC-SA 4.0 2010