How can brands beat a recession?
http://data.open.ac.uk/openlearn/body-mind/how-can-brands-beat-recession
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Creator The Open University
Publisher The Open University
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created Tue, 16 Nov 2010 00:00:00 +0000
Published Tue, 16 Nov 2010 00:00:00 +0000
modified Tue, 16 Nov 2010 00:00:00 +0000
Language en-GB
Large startup-594127_1280.jpg?itok=9-D1gpd1
Small bernard%20hours%20linking%20image%202_0_0.jpg
Depiction bernard%20hours%20linking%20image%202_0_0.jpg
ID 16610
From 201307?type=ole_article&page=30
Term Health, Sports & Psychology
Term Business Studies
tag
  • marketing
  • recession
  • brands
License Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University
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Label How can brands beat a recession?
Title How can brands beat a recession?
Description
  • Understanding your customer is a key to surviving when things get tough, explains Danone's Bernard Hours.
  • Understanding your customer is a key to surviving when things get tough, explains Danone's Bernard Hours.<link rel="canonical" href="http://www.open.edu/openlearn/body-mind/how-can-brands-beat-recession" /> Bernard Hours. Bernard Hours is Co-Chief Operating Officer of Danone with Danone, overseeing the company's four key areas of business: baby food, medical nutrition, waters and dairy. <br />First published on Tue, 16 Nov 2010 as <a href="http://www.open.edu/openlearn/body-mind/how-can-brands-beat-recession">How can brands beat a recession?</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Copyright 2010