Checks and chavs
http://data.open.ac.uk/openlearn/body-mind/checks-and-chavs
is a Article , Article , Document

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Publisher The Open University
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created Thu, 20 Oct 2005 00:00:00 +0100
Published Thu, 20 Oct 2005 00:00:00 +0100
modified Thu, 20 Oct 2005 00:00:00 +0100
Language en-GB
Large startup-594127_1280.jpg?itok=9-D1gpd1
Small burberry_progfront.jpg
Depiction burberry_progfront.jpg
ID 2482
From 201607?type=ole_article&page=2
Term Health, Sports & Psychology
Term Business Studies
tag
  • Burberry
  • consumers
  • marketing
  • strategy
  • brands
  • image [public presentation]
  • chav
  • Danniella Westbrook
License Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University
Type
Label Checks and chavs
Title Checks and chavs
Description
  • Burberry's adoption by a demonised segment of the working class proved troubling for the brand.
  • Burberry's adoption by a demonised segment of the working class proved troubling for the brand.<link rel="canonical" href="http://www.open.edu/openlearn/body-mind/checks-and-chavs" /> Professor Sally Dibb. Sally Dibb is professor in marketing at The Open University Business School. <br />First published on Thu, 20 Oct 2005 as <a href="http://www.open.edu/openlearn/body-mind/checks-and-chavs">Checks and chavs</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Creative-Commons 2005