Business Bursts: Branding
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Publisher The Open University
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created Tue, 23 Nov 2010 00:00:00 +0000
Published Tue, 23 Nov 2010 00:00:00 +0000
modified Tue, 23 Nov 2010 00:00:00 +0000
Language en-GB
Large startup-594127_1280.jpg?itok=9-D1gpd1
Small business%20burst%20branding%20.jpg
Depiction business%20burst%20branding%20.jpg
ID 16976
From 201307?type=ole_article&page=30
Term Health, Sports & Psychology
Term Business Studies
  • British Airways
  • business
  • marketing
  • brands
  • Business Bursts
  • retail
License Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see - Original copyright The Open University
Label Business Bursts: Branding
Title Business Bursts: Branding
  • Your brand is more than a logo. Business Bursts explains the value of a brand—and how to cherish one.
  • Your brand is more than a logo. Business Bursts explains the value of a brand&mdash;and how to cherish one.<link rel="canonical" href="" /> Dr Andrew Lindridge. Andrew Lindridge is a senior lecturer in marketing at The Open University Business School.<br />First published on Tue, 23 Nov 2010 as <a href="">Business Bursts: Branding</a>. To find out more visit The Open University's <a href="">Openlearn</a> website. Copyright 2010