The market-led organisation
http://data.open.ac.uk/openlearn/b700_1
is a Unit , Document

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Creator The Open University
Publisher The Open University
Course Managing Performance and Change
To Managing Performance and Change
Relates to course Managing Performance and Change
Dataset OpenLearn
Subject
URL content-section-0
Locator content-section-0
Language en-gb
Published
  • 2011-07-27T09:00:00.000Z
  • 2011-07-27T11:06:00.000Z
  • 2011-07-27T12:06:00.000Z
  • 2013-12-05T19:04:00.000Z
  • 2016-01-13T12:02:34.000Z
  • 2016-01-14T16:32:16.000Z
  • 2016-02-11T10:32:00.000Z
License
  • Copyright © 2013 The Open University
  • Copyright © 2016 The Open University
  • Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University
Type
Label The market-led organisation
Title The market-led organisation
Description
  • <p>This unit is divided into two sections: &#x2018;Understanding market orientation’ and &#x2018;Managing a market-led organisation’. In Section 1 &#x2018;Understanding market orientation’ sets out different approaches to marketing. I argue that marketing should not be the property of just the marketing department but an organisation-wide philosophy that centres on satisfying customers. The way in which marketing ideas can be applied to non-profit organisations is also discussed.</p><p>In Section 2 &#x2018;Managing a market-led organisation’, I go on to discuss the importance of managing key internal and external relationships.</p><p>This material is from our archive and is an adapted extract from <i>Managing Performance and Change</i> (B700) which is no longer taught by The Open University. If you want to study formally with us, you may wish to explore other courses we offer in this <span class="oucontent-linkwithtip"><a class="oucontent-hyperlink" href="http://www3.open.ac.uk/study/undergraduate/business-and-management/index.htm"> subject area</a></span>. </p>
  • <p>This course is divided into two sections: &#x2018;Understanding market orientation’ and &#x2018;Managing a market-led organisation’. In Section 1 &#x2018;Understanding market orientation’ sets out different approaches to marketing. I argue that marketing should not be the property of just the marketing department but an organisation-wide philosophy that centres on satisfying customers. The way in which marketing ideas can be applied to non-profit organisations is also discussed.</p><p>In Section 2 &#x2018;Managing a market-led organisation’, I go on to discuss the importance of managing key internal and external relationships.</p><p>This OpenLearn course provides a sample of postgraduate study in <span class="oucontent-linkwithtip"><a class="oucontent-hyperlink" href="http://www.open.ac.uk/postgraduate/find/business?LKCAMPAIGN=ebook_&amp;MEDIA=ou">Business</a></span></p>
  • Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this free course, The market-led organisation, will improve your understanding of market orientation and of the process of going to market. It also assesses the importance of managing key internal and external relationships.<link rel="canonical" href="http://www.open.edu/openlearn/money-management/management/business-studies/the-market-led-organisation/content-section-0" /> First published on Wed, 27 Jul 2011 as <a href="http://www.open.edu/openlearn/money-management/management/business-studies/the-market-led-organisation/content-section-0">The market-led organisation</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Creative-Commons 2011
  • <p>This unit is divided into two sections: &#x2018;Understanding market orientation’ and &#x2018;Managing a market-led organisation’. In Section 1 &#x2018;Understanding market orientation’ sets out different approaches to marketing. I argue that marketing should not be the property of just the marketing department but an organisation-wide philosophy that centres on satisfying customers. The way in which marketing ideas can be applied to non-profit organisations is also discussed.</p><p>In Section 2 &#x2018;Managing a market-led organisation’, I go on to discuss the importance of managing key internal and external relationships.</p><p>This OpenLearn course provides a sample of postgraduate study in <span class="oucontent-linkwithtip"><a class="oucontent-hyperlink" href="http://www.open.ac.uk/postgraduate/find/business?LKCAMPAIGN=ebook_&amp;MEDIA=ou">Business</a></span></p>
  • <p>This unit is divided into two sections: &#x2018;Understanding market orientation’ and &#x2018;Managing a market-led organisation’. In Section 1 &#x2018;Understanding market orientation’ sets out different approaches to marketing. I argue that marketing should not be the property of just the marketing department but an organisation-wide philosophy that centres on satisfying customers. The way in which marketing ideas can be applied to non-profit organisations is also discussed.</p><p>In Section 2 &#x2018;Managing a market-led organisation’, I go on to discuss the importance of managing key internal and external relationships.</p><p>This OpenLearn course provides a sample of postgraduate study in <span class="oucontent-linkwithtip"><a class="oucontent-hyperlink" href="http://www.open.ac.uk/courses/find/business-and-management?LKCAMPAIGN=ebook_&amp;MEDIA=ou">Business &amp; Management</a></span></p>
  • Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.<link rel="canonical" href="http://www.open.edu/openlearn/money-management/management/business-studies/the-market-led-organisation/content-section-0" /> First published on Wed, 27 Jul 2011 as <a href="http://www.open.edu/openlearn/money-management/management/business-studies/the-market-led-organisation/content-section-0">The market-led organisation</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Creative-Commons 2011