Building relationships with donors
http://data.open.ac.uk/openlearn/b625_2
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Course b625
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Language en-gb
Published
  • 2013-07-04T09:33:00.000Z
  • 2013-07-04T10:33:00.000Z
  • 2013-12-05T18:47:42.000Z
  • 2016-01-13T12:02:21.000Z
  • 2016-01-14T16:25:00.000Z
  • 2016-01-14T16:32:21.000Z
  • 2016-02-11T10:01:00.000Z
  • 2016-02-11T10:31:44.000Z
License
  • Copyright © 2013 The Open University
  • Copyright © 2016 The Open University
  • Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University
Type
Label Building relationships with donors
Title Building relationships with donors
Description
  • Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?<link rel="canonical" href="http://www.open.edu/openlearn/money-management/management/business-studies/building-relationships-donors/content-section-0" /> First published on Thu, 04 Jul 2013 as <a href="http://www.open.edu/openlearn/money-management/management/business-studies/building-relationships-donors/content-section-0">Building relationships with donors</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Creative-Commons 2013
  • <p>The starting point for this session is the very simple proposition that the vast majority of people become donors only when they are asked. You have to turn people into donors by providing them with suitable opportunities to contribute. It is your request and your approach that lay the foundations for each individual donor relationship; it is your subsequent actions that will sustain – or otherwise – the nature and amount of any further donations and support from that donor.</p><p>So our aim in this unit is to provide you with an overview: of approaches you can adopt and issues you are likely to face in providing the right sorts of opportunities for people to become donors and contributors to your organisation.</p><p>You will look at what is involved in asking for donations on an individual face-to-face basis and also look at the process of asking numbers of people for support, and at how to extend the involvement of your donors and supporters once you have established contact. You will also look more closely at how to tackle the business of securing major individual contributions. We finish with a brief overview of legacy fundraising – the culmination for many donors of a lifetime's generosity.</p><p>This material is from our archive and is an adapted extract from <i>Winning resources and support,</i> (B625) which is no longer taught by The Open University. If you want to study formally with us, you may wish to explore other courses we offer in this <span class="oucontent-linkwithtip"><a class="oucontent-hyperlink" href="http://www3.open.ac.uk/study/undergraduate/qualification/business-and-management/index.htm">subject area</a></span>. </p>
  • Legacy fundraising and big-gift seeking are part of the professional fundraiser's role. This free course, Building relationships with donors, will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?<link rel="canonical" href="http://www.open.edu/openlearn/money-management/management/business-studies/building-relationships-donors/content-section-0" /> First published on Thu, 14 Jan 2016 as <a href="http://www.open.edu/openlearn/money-management/management/business-studies/building-relationships-donors/content-section-0">Building relationships with donors</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Creative-Commons 2016
  • Legacy fundraising and big-gift seeking are part of the professional fundraiser's role. This free course, Building relationships with donors, will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?<link rel="canonical" href="http://www.open.edu/openlearn/money-management/management/business-studies/building-relationships-donors/content-section-0" /> First published on Thu, 04 Jul 2013 as <a href="http://www.open.edu/openlearn/money-management/management/business-studies/building-relationships-donors/content-section-0">Building relationships with donors</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Creative-Commons 2013
  • Legacy fundraising and big-gift seeking are part of the professional fundraiser's role. This free course, Building relationships with donors, will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?<link rel="canonical" href="http://www.open.edu/openlearn/money-management/management/business-studies/building-relationships-donors/content-section-0" /> First published on Thu, 11 Feb 2016 as <a href="http://www.open.edu/openlearn/money-management/management/business-studies/building-relationships-donors/content-section-0">Building relationships with donors</a>. To find out more visit The Open University's <a href="http://www.open.edu/openlearn/ole-home-page">Openlearn</a> website. Creative-Commons 2016
  • <p>The starting point for this session is the very simple proposition that the vast majority of people become donors only when they are asked. You have to turn people into donors by providing them with suitable opportunities to contribute. It is your request and your approach that lay the foundations for each individual donor relationship; it is your subsequent actions that will sustain – or otherwise – the nature and amount of any further donations and support from that donor.</p><p>So our aim in this course is to provide you with an overview: of approaches you can adopt and issues you are likely to face in providing the right sorts of opportunities for people to become donors and contributors to your organisation.</p><p>You will look at what is involved in asking for donations on an individual face-to-face basis and also look at the process of asking numbers of people for support, and at how to extend the involvement of your donors and supporters once you have established contact. You will also look more closely at how to tackle the business of securing major individual contributions. We finish with a brief overview of legacy fundraising – the culmination for many donors of a lifetime's generosity.</p><p>This OpenLearn course provides a sample of postgraduate study in <span class="oucontent-linkwithtip"><a class="oucontent-hyperlink" href="http://www.open.ac.uk/postgraduate/find/business?LKCAMPAIGN=ebook_&amp;MEDIA=ou">Business</a></span></p>
  • <p>The starting point for this session is the very simple proposition that the vast majority of people become donors only when they are asked. You have to turn people into donors by providing them with suitable opportunities to contribute. It is your request and your approach that lay the foundations for each individual donor relationship; it is your subsequent actions that will sustain – or otherwise – the nature and amount of any further donations and support from that donor.</p><p>So our aim in this unit is to provide you with an overview: of approaches you can adopt and issues you are likely to face in providing the right sorts of opportunities for people to become donors and contributors to your organisation.</p><p>You will look at what is involved in asking for donations on an individual face-to-face basis and also look at the process of asking numbers of people for support, and at how to extend the involvement of your donors and supporters once you have established contact. You will also look more closely at how to tackle the business of securing major individual contributions. We finish with a brief overview of legacy fundraising – the culmination for many donors of a lifetime's generosity.</p><p>This OpenLearn course provides a sample of postgraduate study in <span class="oucontent-linkwithtip"><a class="oucontent-hyperlink" href="http://www.open.ac.uk/courses/find/business-and-management?LKCAMPAIGN=ebook_&amp;MEDIA=ou">Business &amp; Management</a></span></p>
  • <p>The starting point for this session is the very simple proposition that the vast majority of people become donors only when they are asked. You have to turn people into donors by providing them with suitable opportunities to contribute. It is your request and your approach that lay the foundations for each individual donor relationship; it is your subsequent actions that will sustain – or otherwise – the nature and amount of any further donations and support from that donor.</p><p>So our aim in this unit is to provide you with an overview: of approaches you can adopt and issues you are likely to face in providing the right sorts of opportunities for people to become donors and contributors to your organisation.</p><p>You will look at what is involved in asking for donations on an individual face-to-face basis and also look at the process of asking numbers of people for support, and at how to extend the involvement of your donors and supporters once you have established contact. You will also look more closely at how to tackle the business of securing major individual contributions. We finish with a brief overview of legacy fundraising – the culmination for many donors of a lifetime's generosity.</p><p>This OpenLearn course provides a sample of postgraduate study in <span class="oucontent-linkwithtip"><a class="oucontent-hyperlink" href="http://www.open.ac.uk/postgraduate/find/business?LKCAMPAIGN=ebook_&amp;MEDIA=ou">Business</a></span></p>
Creator The Open University
Publisher The Open University