| Publisher
|
The Open University
|
| contributor
|
|
| Date
|
2009 |
| Subject
|
|
| URL
|
Id=449778
|
| Locator
|
Id=449778
|
| P1007
|
Andrew Lindridge and Haider Ali |
| P1016
|
|
| Contents
|
Chapter 1 What is marketing? -- Chapter 2 Customer satisfaction -- Chapter 3 Market segmentation, targeting and positioning -- Chapter 4 Understanding and influencing customer behaviour -- Chapter 5 Delivering value in exchanges - products and services |
| ISBN13
|
9781848731868 |
| Type
|
Book
|
| Label
|
Understanding marketing and financial information |
| Title
|
Understanding marketing and financial information |
| Same as
|
9781848731868
|
| Description
|
Course textbook for Open University course B629 Managing 2 : marketing and finance |
