Understanding marketing and financial information
http://data.open.ac.uk/library/449778
is a Book

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Publisher The Open University
contributor
Date 2009
Subject
URL Id=449778
Locator Id=449778
P1007 Andrew Lindridge and Haider Ali
P1016
Contents Chapter 1 What is marketing? -- Chapter 2 Customer satisfaction -- Chapter 3 Market segmentation, targeting and positioning -- Chapter 4 Understanding and influencing customer behaviour -- Chapter 5 Delivering value in exchanges - products and services
ISBN13 9781848731868
Type Book
Label Understanding marketing and financial information
Title Understanding marketing and financial information
Same as 9781848731868
Description Course textbook for Open University course B629 Managing 2 : marketing and finance

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Has courseware