<div><p>You'll have access to a module website, which includes:</p><ul><li>a week-by-week study planner</li><li>module materials</li><li>audio and video content</li><li>assessment guide</li><li>online tutorial and forums.</li></ul></div>
The Open University is the worlds leading provider of flexible, high quality distance learning.
Unlike other universities we are not campus based. You will study in a flexible way that works for you whether youre at home, at work or on the move.As an OU student you'll be supported throughout your studies your tutor or study adviser will guide and advise you, offer detailed feedback on your assignments, and help with any study issues.
Tuition might be in face-to-face groups, via online tutorials, or by phone.
A critical and practical introduction to how individuals and organisations buy, consume and dispose of goods and services, and what this means for contemporary Marketing.
<div><p>Have you ever wondered why you sometimes emerge from the supermarket with a full trolley, having gone in for just a pint of milk? In this module you'll tackle questions like this to help you understand why customers buy. You'll learn how marketers influence customers, whether as individuals or professional buyers, and pick up some useful skills you can use yourself. You'll also study how social marketers 'sell' things like healthier lifestyles using the same tools as their commercial counterparts. This module is ideal if you're working in marketing, aiming to work in marketing, wanting to gain insights for your own business, or if you simply want to understand more about your own consumer behaviour.</p></div>
