<p>Fiona is a Senior Lecturer in Management in the Department for Strategy and Marketing. Her doctoral research was in brand management. Prior to joining The Open University, Fiona held research posts at Loughborough University, the Defence Research Agency and Xerox Research Centre Europe, conducting research in a variety of areas of applied psychology and product/system development, including advanced in-vehicle systems, a range of future aircraft cockpit displays and human-computer interaction.</p>
<p>Fiona is a Senior Lecturer in Management in the Department for Strategy and Marketing. Her doctoral research was in brand management. Prior to joining The Open University, Fiona held research posts at Loughborough University, the Defence Research Agency and Xerox Research Centre Europe, conducting research in a variety of areas of applied psychology and product/system development, including advanced in-vehicle systems, a range of future aircraft cockpit displays and human-computer interaction.</p>
<p>Fiona’s current research interests mainly concern ethical marketing practice and the application of marketing principles and techniques to improve health and social wellbeing. She has conducted and contributed to a range of research in social marketing and behaviour change, which includes the use of positive affect in message framing to support smoking cessation, the impact of marketing and branding on adolescent and adult drinking and interventions to encourage sustainable clothing behaviour. Her research also draws on her background in applied psychology and doctoral research on brand management.</p>
