b324
http://data.open.ac.uk/course/b324
is a Learning opportunity specification , Course , Course

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Dataset Open University data XCRI-CAP 1.2
credit
type Undergraduate
JACS3
Specifies b3242020d
URL http://www.open.ac.uk/courses/modules/b324
Of faculty_of_business_and_law
Resource <div><p>Module guides, resource texts, case studies, journal article prints and website.</p></div>
support The Open University is the world’s leading provider of flexible, high quality distance learning. Unlike other universities we are not campus based. You will study in a flexible way that works for you whether you’re at home, at work or on the move.As an OU student you’'ll be supported throughout your studies your tutor or study adviser will guide and advise you, offer detailed feedback on your assignments, and help with any study issues. Tuition might be in face-to-face groups, via online tutorials, or by phone.
abstract Explore the theory and practice of responsible marketing, the interrelated areas of corporate social responsibility and marketing ethics, and the emergent area of social marketing.
ID B324
identifier
  • B324
  • http://www.open.ac.uk/courses/modules/b324
regulations
Type
title Marketing and society
subject
description <div><p>Are you interested in exploring the application of marketing concepts beyond commercial marketing and considering the issues of ethics and responsible practice in marketing? In this module you'll explore the role and responsibility of marketing in relation to society. Your study will be based around three key themes:<em>social marketing</em>? how marketing can have a positive influence on health and social behaviour;<em>ethics and marketing</em>? how decision making and marketing activities can be affected by taking an ethical perspective; and<em>responsible business marketing</em>? how organisations might adopt responsible marketing behaviour in the context of corporate social responsibility.</p></div>

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OU on the BBC: The Bottom Line - Pricing and interviews Course
Social marketing Relates to course
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Includes compulsory course