b324
http://data.open.ac.uk/course/b324
is a Learning opportunity specification
, Course
, Course
Outgoing linksGo to incoming links | |
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| Property | Object |
| Dataset | Open University data XCRI-CAP 1.2 |
| credit | |
| type | Undergraduate |
| JACS3 | |
| Has courseware | |
| Specifies | b3242021d |
| URL | http://www.open.ac.uk/courses/modules/b324 |
| Of | faculty_of_business_and_law |
| Resource | <div><p>Module guides, resource texts, case studies, journal article prints and website.</p></div> |
| support | The Open University is the worlds leading provider of flexible, high quality distance learning. Unlike other universities we are not campus based. You will study in a flexible way that works for you whether youre at home, at work or on the move.As an OU student you'll be supported throughout your studies your tutor or study adviser will guide and advise you, offer detailed feedback on your assignments, and help with any study issues. Tuition might be in face-to-face groups, via online tutorials, or by phone. |
| abstract | Explore the theory and practice of responsible marketing, the interrelated areas of corporate social responsibility and marketing ethics, and the emergent area of social marketing. |
| ID | B324 |
| identifier |
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| regulations | |
| Type | |
| title | Marketing and society |
| subject | |
| description | <div><p>Are you interested in exploring the application of marketing concepts beyond commercial marketing and considering the issues of ethics and responsible practice in marketing? In this module you'll explore the role and responsibility of marketing in relation to society. Your study will be based around three key themes:<em>social marketing</em>? how marketing can have a positive influence on health and social behaviour;<em>ethics and marketing</em>? how decision making and marketing activities can be affected by taking an ethical perspective; and<em>responsible business marketing</em>? how organisations might adopt responsible marketing behaviour in the context of corporate social responsibility.</p></div> |
Incoming linksGo to outgoing links | |
| Subject | Property |
| Relates to course | |
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You can use the links at the top of the page to download all the data. |
Course |
| OU on the BBC: The Bottom Line - Pricing and interviews | Course |
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Includes optional course |
| Includes compulsory course | |
| Course | |
| Social marketing | Relates to course |